01
Northwave DTC
Consumer / Apparel
+312%
ROAS in 90 days
Rebuilt creative pipeline with generative variants. 14× output, halved CPA.
→
Work
Selected case studies.
Numbers don't lie.
02
Lumen Health
B2C SaaS
−58%
CPA at scale
Server-side tracking + incrementality testing surfaced 40% wasted spend.
→
03
Forge & Field
DTC / Home
8.4×
Blended ROAS
AI bidding agent reallocated budget across Meta + Google hourly.
→
04
Atlas Finance
Fintech
+221%
Qualified leads
LTV-weighted bidding stopped optimizing for cheap, low-quality signups.
→
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